In Good Company :: 27AUG10 ::

Today Gage had the awesome opportunity to join a panel of brand specialists at the Forward Technology Conference here in Madison. He found himself in all-star company being seated with such experts as John Besmer (Planet Propaganda), Wesley Grubbs (Pitch Interactive), and Andy Wallman (Knupp & Watson & Wallman), with the discussion being led by Dan Merfeld (ThreeTheory Interactive). It was a dynamic group that reminded us that design firms come in many shapes and sizes, but all have the common goal of distilling the client’s message and presenting that message to consumers in a consistent, unique, and aesthetically-pleasing way.

It also showed those in the audience what Gage and I love about the design world and that is there’s a company out there for everyone. Every design firm has a different system, a different style, a different size, and a different vibe. Several panelists reiterated the importance of shopping around, finding the firm that fits your design needs and then becoming involved in the design process. Creating the brand for your company should be fun, exciting, and refreshing. And we all want our clients to enjoy it just as much as we do.

Thanks to everyone at the Forward Technology Conference for having us and thanks to the other panelists for such a great discussion.

Cheers,
Jen & Gage